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1010 FRUIT OF THE LOOMFruit of the Loom is one of the oldest brands in the world with the trademark being registered in 1871 which makes it older than even Coca Cola. The American brand is built on a foundation of high quality products based on iconic product design. All of this is delivered at a price that delivers great value. Fruit of the Loom is positioned as a family brand with products targeted towards the entire family. Robert Knight, the founder of Fruit of the Loom started the company in 1851. With growing recognition of the product, he registered the brand making it the 1st trademark registered in the American patent offi ce. Fruit of the Loom gradually spread across Europe in the post world war years till 2001 when it was bought out by Berkshire Hathaway.

Shoppers Stop had an exclusive retail arrangement with Mothercare of UK to open and operate shop-in-shops of Mothercare’s department store segment within Shoppers Stop outlets in India. Shoppers Stop was also the exclusive licensee of another UK-based brand Austin Reed in the country.New York-based women’s wear brand Candie’s is retailed exclusively through the Aditya Birla Nuvo owned Pantaloons. The Indian retailer has entered into a long-term exclusive licensing agreement with Reliance Brands Limited, the Indian JV partner of Iconix Brand Group which owns Candie’s.

As part of the deal, Shoppers Stop will have an exclusive flagship store on the Amazon marketplace.

55 Celebrity FashionCelebrity fashion is followed closely in the media and on social media too. Physical stores have been capitalising on exclusive celebrity clothing lines. As part of the film’s marketing campaign, Hindi movies have been tying up with retailers for the exclusive launch of the movie’s clothing lines as affordable fashion. Shoppers Stop has launched exclusive apparel lines inspired by popular Hindi films like Om Shanti Om, Love Aaj Kal, Karthik Calling Karthik, Break ke Baad and more recently, Desi Boyz.

66 ESPRITFounded in 1968, Esprit is an international fashion brand that pays homage to its roots and expresses a relaxed, sunny Californian attitude towards life. Esprit creates inspiring collections for women, men and kids made from high-quality materials paying great attention to detail. All of Esprit’s products demonstrate the Group’s commitment to make consumers “feel good to look good”. The company’s “esprit de corps” refl ects a positive and caring attitude towards life that embraces community, family and friends – in that casual, laid-back Californian style. The Esprit style.

Commenting on the launch, Siddharth Bindra, MD, BIBA said, “We are delighted to extend our partnership with Amazon India with this exclusive launch. We feel Amazon India is a great platform to showcase our ready-to-stitch line and make it available to BIBA patrons, online. At BIBA, this is our constant endeavor to make the brand and its offerings more accessible and available to our customers, across platforms.”

1010 FRUIT OF THE LOOMFruit of the Loom is one of the oldest brands in the world with the trademark being registered in 1871 which makes it older than even Coca Cola. The American brand is built on a foundation of high quality products based on iconic product design. All of this is delivered at a price that delivers great value. Fruit of the Loom is positioned as a family brand with products targeted towards the entire family. Robert Knight, the founder of Fruit of the Loom started the company in 1851. With growing recognition of the product, he registered the brand making it the 1st trademark registered in the American patent offi ce. Fruit of the Loom gradually spread across Europe in the post world war years till 2001 when it was bought out by Berkshire Hathaway.

44 Why ExclusivityExclusivity inculcates the ‘got to have it’ factor among consumers. For the retailers, the idea of selling a product which is not available in any other store can be the basis of an extremely lucrative marketing campaign. Such a strategy can have the potential of creating a winning solution for multi-channel retailing too. The fashion industry has seen many retailers experimenting with this concept.

International Retail Mapping: The brand’s strongest market still lies in the USA, where it is sold across Walmart, Target, Kohl’s and Amazon.

“It will have ladieswear and gentswear, and alongwith that will also come accessories and footwear.”

This range currently contributes more than 30 per cent of FabAlley’s overall revenue, with plans of growing to over 40 per cent by the end of this financial year. Indya’s prices range from Rs 1,500 for a basic silk top to Rs 4,000 for specialized embroidered tunics and skirts.

Today, a large number of international brands are present in the Indian market. Domestic and international brands together cater to every fashion desire of the new-age consumer. Right from fast fashion made affordable by brands such as Zara and United Colors of Benetton to Indian brands offering the latest trends popular in Hindi films and television soaps, the Indian consumer today is becoming increasingly fashion conscious.

ASICS is the acronym for ‘Anima Sana In Corpore Sano’, meaning “A Sound Mind in a Sound Body” in Latin, encouraging the pursuit of mental and physical health and well-being. This mantra will be consistently channeled through the fully integrated sports environment brought to life in an innovative and elevated shopping experience where both the mind and body are inspired.

Myntra, in turn, acquired smaller rival Jabong last year to consolidate its position in the Indian market.

Michael Kors, a global fashion luxury group, has announced that it will no longer use animal fur in its products, with production being phased out by the end of December 2018.Michael Kors, a global fashion luxury group, has announced that it will no longer use animal fur in its products, with production being phased out by the end of December 2018

Lingerie Shop is a venture founded by Radhika Goenka, heiress to the Welspun Group. This brand is all set to break stereotypes in intimate wear and offer bespoke products with a serious mix of fun, sexy, fit and comfort. Lingerie Shop is an innovative amalgamation of international designs, luxury, comfort and Indian sensitivities. It is an all-in-one platform providing the ultimate solution in intimate wear. The brand promises to provide a comfortable fit with a unique fashionable trend.

International Retail Mapping: The brand’s strongest market still lies in the USA, where it is sold across Walmart, Target, Kohl’s and Amazon.

Lingerie Shop is a venture founded by Radhika Goenka, heiress to the Welspun Group. This brand is all set to break stereotypes in intimate wear and offer bespoke products with a serious mix of fun, sexy, fit and comfort. Lingerie Shop is an innovative amalgamation of international designs, luxury, comfort and Indian sensitivities. It is an all-in-one platform providing the ultimate solution in intimate wear. The brand promises to provide a comfortable fit with a unique fashionable trend.

L Catterton has significant experience investing in contemporary fashion brands. Current and past investments in the fashion space include SMCP (Sandro Maje Claudie Pierlot), ba&sh, Pepe Jeans, GANT, Charles & Keith, Gentle Monster, Rhone and Giuseppe Zanotti.

Nyden will target the millennial and influencer generation by implementing collaborations with hand-picked influencers dubbed ‘tribe leaders’. The first of which will be tattoo artist Doctor Woo, who will work on the brand’s inaugural menswear release alongside Swedish actress Noomi Rapace.

Apart from this, we have a regular training team, for all employees, including those at franchise stores. We prefer to pick partners who are well versed in the field of retail, who know the industry well.

These exquisite, limited-edition shawls that embody a combination of versatile Australian Merino wool and Indian artisanal expertise will retail exclusively on Tata CLiQ Luxury from January 25th, 2018. The Indi Luxe section will host the finest of Indian luxury brands in the categories of Fashion, Home, Beauty, and more.

Grupo Cortefiel India expansion plans will take the brands across major metros of India. Later in the year, six more stores for both the brands will open in India – two in Bengaluru, two in Mumbai and two in Chennai. By 2018, Springfield will open 9 stores and Women’Secret will open 12 stores in India with presence in Bengaluru, Mumbai and Delhi. By 2021 we hope to open 75 stores for both brands.

Furthermore, the presence of web portals at major fashion shows has clearly established them as the fashion houses of today. Physical retailers today have also recognised this potential and announced exclusive tie-ups with online marketplaces for the sale of their private labels online.

Clicks or bricks – what is your preferred channel of sale?