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Products play an important role in the fashion industry. It is a key differentiator that help brands maintain their leading position in the market.

What does innovation stand for you and how is your company working on giving new innovations in the market?

How would you define fashion? What is its impact on people at large and on India as a nation?

Style is supreme in the world of fashion. Ethical companies must recognize this and focus on innovation to make sustainability on trend. These aspects will be inspiring, commercially viable, and bang on-trend. There is the potential to lead a revolution in the way the fashion industry is run for the brands who support sustainable and eco-friendly processes. Doing this, we also need to go one step further for sustainable fashion to enter the mainstream and that is to drop the idea altogether of being worthy and instead concentrate on innovation because eco conscious shoppers might be driven by more ethical considerations when making purchases.14. SAMEER PATEL, FOUNDER & CHAIRMAN, DEAL JEANS

Innovation takes place at the intersection of fashion and technology, representing a powerful way to connect consumers to brands while providing distinct shopping and wearing experiences. Design is continuously gaining importance in the development of the fashion products, coping up with this element is where innovation plays a crucial role.

Which skill sets in fashion will have maximum demand/generate maximum employment for Indian manpower in the future?

The manufacturing facilities of the brand are designed to combine traditional skills and modern technology to serve a new era and evolving consumers. The brand is planning to replicate the same here in India.

Mahtani says, “We provide day-care and medical facilities and we do not think that we are doing anything extra for the employees. These are part and parcel of the facilities in any part of the world. The kind of lighting and chairs that we provide, safety facilities –electrical or within the building – we have brought in a certain standard of comfort for our employees and we will continue improving on this. Our first priority is to provide a safe place to our workers to work in.”

How is the customer of today different from the one 10 years ago?

Dilip Gianchandani, The Woolmark Company’s Country Manager – India, said the innovations presented at the India Fashion Forum 2019 are particularly exciting for the sports and outdoor markets.

Conclusion

Over the years the customer has really changed. Before, it used to be the channel or the brands who were completely in control and dictating fashion, now the customer is in charge because technology has really given the customer access to so much information. The consumer expectations with customer service on product and price parity is higher than it has ever been.

The Walmart KIDBOX stylebox complements Walmart.com’s expanding kids’ fashion assortment, which features more than 100 new brands that have been added over the last year, including Betsey Johnson, Kapital K, Levi’s, Limited Too and The Children’s Place. Popular private brands, Wonder Nation and Athletic Works, continue to offer on-trend, high-quality fashion at low prices, and Walmart has extended inclusive sizing across its kids’ private brands online and in its stores. The retailer has also launched new shopping destinations for dance essentials and gymnastics, and licensed children’s clothing, making it easier for customers to shop for fashion featuring top movie, TV and gaming characters.

Innovations can be introduced into Merino wool fabrics at any stage in the manufacturing process to create versatile, cutting edge and clever alternative to other fibres.

Unlike the Chinese market, Indian consumers are extremely price conscious and still value worthiness of a product based on its brand value in the associated social context. The traditionally rich still purchase high-end goods from international markets. However, that accounts for less than 1 percent of the population. The rest of the 99 percent still includes the middle class and the upper middle class. It is this segment that will drive growth for the fashion industry in India in 2019.

The report also highlights the continued dominance of store-based retailing following the personalized experience that it offers to the consumers.

Jewellery: Ethnic vs. Contemporary Western

Why are you working in the fashion industry? What excites you the most here?

One can avail Minizmo’s services by way of personal appointments and from a personal made to measure collection. To bring this together, Minizmo has also set up “home visits”, which will help their clients put together the right wardrobe for any occasion. The network is staffed by experts who measure each customer for the perfect fit and stylists who are trained in the intricacies of fabric and guide each customer through design options.

The biggest change in the last decade has been the sheer amount of raw data available to a fashion business these days. We have a clear plan for harnessing this data and utilising it for improvements across our businesses in assortment planning, PLM, markdown management and inventory control. This can all be unified and used across all sales channels to ensure a higher return on capital.

Growth in apparel industry in India is increasing manifold with the change in lifestyle, earnings and urbanisation of the customers. The Indian consumers are adopting fashionable items quickly and conveniently with the rise in competition. The emergence of branded apparel outlets, shopping malls are also increasing rapidly all over India. The change in lifestyle of the Indian consumer, increasing working class, higher disposable income, dual career families, and many other social and economic changes offer a wide array of opportunities, and contribute in accelerating the pace of growth of all.

The new store offers an enjoyable shopping experience for ardent fans as well as the fashion conscious, the sneaker collector or casual shopper, families and tourists. It stocks the brand’s latest collection at prices consistent with its other stores.

How do you define a great product? Is it something which is trending or something comfortable and stylish. In our case it is an amalgamation of both. So a great product for us will be fast, easy and stylish at the same time.

Innovation for us is the essence of change, where we bridge the gap between the consumers and the industry, with best ideas possible. We have always strived to come up with creations that would add a shade of innovation to our patron’s lives. It is essential to marry the idea of innovation with age old traditions, in order to create a bracing impact. Starting from the knit to the shade, we try to emulate the pulse of the current times.

Why are you working in the fashion industry? What excites you the most here?